Princeton Area Alumni Association

Post: PA3 "Second Tuesdays" Propeller

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PA3 "Second Tuesdays" Propeller

MAY 2016 PROPELLER
Tuesday, May 10th, 2016 - 6pm

SPEAKER:  MARK TANNER ‘12

After graduating from Princeton in 2012, Mark spent a year at Google coordinating major sports partnerships for YouTube and Google+.  While at Google, he developed a passion for building and designing products.  In late 2013, Mark left Google and joined the team that launched Movo. 

Movo designed and manufactured a fully customizable activity tracker for companies looking to engage employees around the importance of health and wellness.  Over the course of two years, Movo built a client roster of major companies including, Subway, UBS, Johnson and Johnson, Princeton University and Burger King. 

As CEO and Co-Founder, Mark designed Movo’s hardware and software products, built an efficient supply chain in China, oversaw Movo’s global distribution center in Indianapolis and constructed and contributed to an effective sales and marketing strategy.

After two years of work and over 10,000 devices sold, Movo hit a crossroads.  Their lean team and limited resources made it difficult to sustain their success and scale their operation.  With market leaders struggling in the space, the challenges began to overwhelm the investors who ultimately decided to wind the operation down. 

Mark is eager to share his story as a cautionary tale of fast growth in a competitive sector. 

 


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